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Scent Applications in Marketing

Research has proven that fragrances created for scent marketing have a positive effect on targeted purchasing decisions:

The pleasant smell in the environment positively affects the consumers; scent marketing products applied correctly;

ATTRACTS CUSTOMERS TO THE STORE, ENABLES THEIR ENTERS, INCREASES THE RATIO OF PURCHASE AND LONGER SPENDING TIME IN THE ENVIRONMENT.

Spangenberg, E.R., Crowley, A.E., Henderson, P.W., “Improving the Store Environment: Do Olfactory Cues Affect Evaluations and Behaviors?”
JOURNAL OF MARKETING, Vol. 50, 1996, pp. 67-80.

84% OF CONSUMERS HAVE ANNOUNCED THAT THE PROBABILITY OF PURCHASING OR LIKING THE PRODUCTS IS HIGHER IN THE ENVIRONMENT WITH CORPORATE SCENTING APPLICATION. ACCORDING TO THE SAME SURVEY, MOST OF THE PARTICIPANTS DECLARE THAT THEY CAN PAY A 10% -15% HIGHER PRICE FOR THE PRODUCT WHEN PURCHASING IN SUCH ENVIRONMENT.

PHILIP KOTLER & Lindstrom Martin. “How to Build Powerful Brands Through Touch, Taste, Smell, Sight & Sound,” New York, NY, Simon and Schuster, 2005