blog

“A pleasant scent at the point of sale can positively influence consumers, increasing their tendency to go in, make a purchase, and stay longer.”

Spangenberg, E.R., Crowley, A.E., Henderson, P.W., “Improving the Store Environment: Do Olfactory Cues Affect Evaluations and Behaviors?”, Journal of Marketing, 50, 1996, p. 67-80

Other Posts
Other Posts